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Local support available to businesses exploring solutions to labour market shortages

Pictou County employers are encouraged to connect with the Pictou County Regional Enterprise Network (PCREN),
to discuss creative solutions to their long-term labour market challenges.

“The PCREN has been canvassing local employers to better understand who is facing chronic and
increasing labour market shortages,” said Sarah MacIntosh-Wiseman, CEO Pictou County Regional
Enterprise Network. “We are looking at approaches and solutions that will create opportunities for
under-and-unemployed community members, as well as the recruitment of skilled workers
internationally, to address labour gaps.”

Specifically, through federal and provincial funding, a staff member has been assigned to help employers
learn more about the provincial immigration programs and how these programs can help address the
labour needs of the community. Interested employers are then referred to the Nova Scotia Office of
Immigration for more information.

The Government of Canada, through the Atlantic Canada Opportunities Agency (ACOA), is providing the
PCREN with a non-repayable contribution of $42,500 to support this employer immigration pilot

“Supporting local businesses will be an important part of the path forward for our economy as we
rebound from the effects of COVID-19. This investment will help employers in our region find the talent
they need to grow, which will attract new residents to our communities and put more people to work at
home.” said Sean Fraser, Parliamentary Secretary to the Minister of Finance and to the Minister of
Middle Class Prosperity and Associate Minister of Finance and Member of Parliament for Central Nova,
on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages
and Minister responsible for ACOA.

The Province of Nova Scotia, through Nova Scotia Office of Immigration (NSOI), also provided $42,500 to
staff employer focused supports at the PCREN.

“Through our innovative provincial immigration programs, we want to help employers find skilled
workers and address the labour needs in rural areas, said Lena Metlege Diab, Minister of the Nova
Scotia Office of Immigration. “Immigration is making a positive difference across the province,
strengthening and revitalizing our rural communities and benefiting our provincial economy.”

“As an economic development office, we are in a position to bring people, organizations and businesses
together to create new and innovative solutions to their labour market needs,” said Sarah MacIntoshWiseman.
“We may not always be able to come up with an immediate solution, but through conversations already started with
employers we are looking at projects that will help to solve labour market gaps identified in our community.”

The PCREN is asking local employers to complete a ten-minute survey to help better understand the
challenges, successes, and opportunities employers are facing in securing skilled staff. The survey can be
found at pictoucounty.com

Employers can also reach out directly to PCREN staff at office@pcren.ca or (902)755-2244 to book an
appointment to discuss their long-term labour market needs.

The non-profit PCREN was established in 2018 and is a partnership between all six municipalities in
Pictou County, the Pictou Landing First Nation, and the Province of Nova Scotia.

Media Contact:

Heidi Sinclair


Pictou County Regional Enterprise Network, PCREN
P: 782-440-3480 E: heidi.sinclair@pcren.ca